Why this exists
Strategy lives in one document. User research in a second tool. Tasks in a third. And between them, a gap. When someone asks "why are we building exactly this?" or "which goal does this ticket actually serve?", the answer gets hunted down across meetings, spreadsheets and other people’s memory.
That gap is not an administrative problem - it quietly decides what gets built. Teams ship diligently, but not always the thing that moves the goal. Management sees what is being done, but rarely why. Discovery gets run, then forgotten. The link between intent and outcome snaps at every handover.
WorkThroughLine came out of that frustration. Instead of three separate tools you stitch together by hand, it is one system with three disciplines - strategy, discovery and delivery - joined by the same line. Goal-linked work keeps its context. Findings, decisions and reports can stay attached to the work they set in motion.
What we believe
Who is behind this
Nemanja Šili Todorović - Senior Product Manager at 4zida (Inspira Grupa), where I lead discovery and delivery for core parts of the platform, focused on search, filters and user decision flows. I have worked on product for over a decade - from Product Owner to leading a product team - across B2C and B2B products as well as internal tools for operations, sales and business teams.
I care about why users behave the way they do, not only what they do. That means joining continuous discovery, user interviews and qualitative insight with hard data, funnels and metrics. I believe strong products are built through clear thinking, honest trade-offs and close collaboration between product, design, engineering and the business.
WorkThroughLine is a product of that way of working. For years I watched the line break between strategy, discovery and delivery - opportunity maps, interviews and goals scattered across separate tools and quietly forgotten. So I built a system that holds the line together: every opportunity can keep its link to the problem it came from, and goal-linked work its link to the goal it serves.
Education and certifications: MBA (ThePowerMBA), Certified Scrum Product Owner (Scrum Alliance), Design Thinking (Mokra Gora School of Management); undergraduate studies in electronics and computing (Subotica Tech).
More about me and product lessons from practice: LinkedIn profile.
WorkThroughLine is still being built - a product for product teams, shaped in practice. If you want it to be better, try it and tell me what is missing.